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An introduction for business management presents the application of quantitative mathematical modeling to decision making in a business management context and emphasizes not only the role of data in drawing conclusions, but also the pitfalls of undiscerning reliance of software packages that implement standard statistical procedures. Aliaga, and gunderson 2002 in apuke, 2017, describes quantitative research methods as the explaining of an issue or phenomenon through gathering data in numerical form and analyzing with the. The quantitative methods programme is written by david targett, professor of information systems at the school of management, university of bath and formerly senior lecturer in decision sciences at the london business school. Kyle gorman and daniel ezra iohnson a sociolinguistwho hasgatheredso much datathat it hasbecomedifficult to make senseof the raw observationsmay turn to graphical presentation,and to descriptivestatistics,techniquesfor distilling a collection ofdata into a few key numerical values,allowing the researcherto focus on specific,meaningful.
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